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Top 5 Secrets of Holiday Public Relations
So, you want to promote a holiday event, and you only have a short time to do it. Your coworkers are all busy getting ready for their own vacation plans, the media is swamped with holiday pitches, and...
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Top Approaches for Trade Association Member Retention
Everyone is busy and most of us have at least a handful of trade organizations vying for our attention and dollars. Members will stick with you IF they are engaged – if they feel they are receiving...
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3 Easy Ways to Improve Your Website Editing Skills
Here are a few simple things you can do when editing your website to make it more user friendly and accessible: 1. Never Just Link the Words “Click Here”, “Here” or “Read More” You’ve probably seen and...
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How to Bring Nostalgia into Your Brand Marketing to Resonate with Younger...
Nostalgia isn’t just a trip down memory lane—it’s a powerful tool in brand marketing. For younger generations like Millennials and Gen Z, who thrive on shared cultural moments and emotional...
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Identifying Trending Social Media: Shifting Away from Hashtags and Embracing...
Hootsuite’s ‘Listening’ feature, which The Cyphers Agency uses to track popular hashtags and trending topics for clients. Remember when hashtags ruled social media? They were the go-to tool for...
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The Power of Experiential Public Relations: Why Brands Must Embrace It
In today’s world of endless notifications, ads, and social media content, capturing attention is more important than ever. Experiential public relations (PR) offers a solution—creating memorable...
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Top 5 Mistakes PR Teams Make with Trade Associations
The truth is that not every PR campaign hits the mark. Sometimes it’s not the right fit, sometimes the timing just doesn’t work out, but other times, the team you hired made key mistakes that doomed...
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Ad Bowl 2025: The Best and Worst of the Big Game
If you’re anything like me, you enjoy the Super Bowl for more than just the game and the buffalo chicken dip (although the food is a major highlight). Every year, popular brands continue to pull out...
View ArticleBehind the Shoot- Interviews for The Coordinating Center
The Coordinating Center, a non-profit organization based in Millersville, MD, approached us about conducting some video interviews. Their goal was to create an introductory video for newcomers,...
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PR, Marketing, and Branding: Understanding the Distinctions That Drive Success
If a potential client tells our team their primary goal for PR is sales, we see a big red flag. One of the most common misconceptions about public relations is expecting it to generate direct revenue....
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Case Study: How PR, Marketing, and Branding Worked for SNAXPO
A strong PR, marketing, and branding strategy isn’t just a concept—it’s a powerful trio that drives real results. If you haven’t read Part One of our blog, where we break down the role and purpose of...
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How to Develop a Proactive Customer Review Strategy
Most businesses depend on positive online reviews, but it can be an overwhelming process. You need to ask clients for reviews, monitor and respond to them in a timely fashion and leverage good reviews...
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How to Use Psychology to Bring More Diners to Your Restaurant
Restaurants can use psychology in many ways to influence diners and bring in new customers. The post How to Use Psychology to Bring More Diners to Your Restaurant appeared first on The Cyphers Agency.
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Examples of AI in Marketing: How Brands Are Leveraging AI to Drive Results
AI is everywhere in marketing these days, and for good reason. It’s helping brands connect with customers in smarter, more personalized ways — whether through tailored recommendations, automated...
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What Does the Media Trust as a Source in 2025?
In this divisive, politically charged climate, media outlets are increasingly careful with what they publish and what sources they trust. Reporters are keenly aware of the stakes: losing audience trust...
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Meet Our New Digital Marketing Coordinator, Emily Singh
Hi! My name is Emily Singh and I have recently joined The Cyphers Agency team as their new Digital Marketing Coordinator. I am so excited to create meaningful/engaging content and help our clients grow...
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Crisis Management for Trade Associations on LinkedIn
On LinkedIn, our client SNAC International was brought into a controversial conversation impacting the snack industry. The post Crisis Management for Trade Associations on LinkedIn appeared first on...
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Creating a Web Timeline for your Trade Association
If your Trade Association was established many years ago, you may consider creating a web timeline to showcase that. The post Creating a Web Timeline for your Trade Association appeared first on The...
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The PR Email That Actually Gets Read: Why 85% of Journalists Want You to Just...
When you’ve worked in PR long enough, you know the thrill of a pitch that lands and the deafening silence of one that doesn’t. It’s easy to get caught up in chasing media hits and perfecting subject...
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How TikTok Has Changed Consumer Behavior
When TikTok blew up in 2020 during the height of the pandemic, very few people could have predicted its long-term impact on how consumers absorb brand behavior and content. What started as...
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The Power of First Impressions: Branding Speaks Before You Do
They say you never get a second chance to make a first impression. For companies, that impression is often made long before a handshake, email, or conversation ever happens—it’s made through branding....
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